Hi there,
I'm Imane a Multilingual UX / UI Designer and User Researcher.
I incorporate anthropological insights to understand user behaviours, needs, and cultural narratives for inclusive digital experiences.
Embedded Files
A safe donation app, following the recent devastating earthquake in Morocco to help rebuilding schools for kids.
An e-commerce website for sustainable clothing brand and inclusive fashion experience.
Methodology
I adopt a user-centered approach to design, placing the user at the heart of every step of the project. My background in anthropology and research enhances my ability to understand and connect with users on a deeper level, ensuring that every design decision is rooted in both user insights and business goals.
I follow the design thinking methodology, guiding the process from understanding the user's needs and defining the problematic to ideating and prototyping solutions that address real problems. Through continuous testing and feedback from users, I refine the designs to create optimal user experiences.
I specialize in designing intuitive and functional experiences for both mobile and desktop platforms. Using tools like Figma, Adobe XD, and HTML/CSS, I craft visually engaging and responsive interfaces that deliver results.
Collaboration is key to my process. I work closely with cross-functional teams (product managers, developers, and stakeholder) to ensure the design vision aligns with technical constraints and business strategies, fostering a seamless, effective workflow from concept to launch.
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